Parenting & Entrepreneurship in China | GaryVee Business Meeting with Top Chinese Influencers
Really humbled that I got to sit down with Raz and Malik, 2 social media entrepreneurs in China. Definitely think this an interesting take on parenting, education, ...
- We’re content creators, for the last two, three years have been hardcore inside the social medias in China. We’ve been making content on different levels, different types, we’ve been getting a lot of views, getting a lot of directions.
- I’m not really purely a KOL. Malik is a pure massive KOL from China, in China. I’m more like a platform builder, creating shows, working with different, Tencent, IQiyi, and Youku and also doing shows on the Weibo.
- That is exactly what we are and then we’re here to talk about very few really hot Chinese topics that relate to the life there, to the internet sphere, we really want to have you back and forth talking to you about it.
- Yeah so my name is Malik and I actually study here at Rutgers in New Jersey, but I’m also, I’m a KOL in China. So I create contents about the American cultures, but I also some personal views on things, you know, some social issues, and I have my full–
- Yeah both, I speak Chinese and English and I actually came to country four years ago, so I had a lot of different experience I wanted to share with the youth in China, so that’s how I started my channel and build a million followers in six months.
- I mean, you’ve got the background. You understand it very well. But we felt that China is around the corner business-wise, venture capital, technology, innovation, this kind of stuff and Israel is good at this shit –
- Oh, it’s tough. I have three younger siblings. I’m the, I was, they’re all smaller than me, we couldn’t speak a word of English actually ‘cause in Israel, we study Hebrew and the English level is, people locally very bad.
- So he took us, he threw us in school in Hong Kong in the beginning and later in Beijing. It was tough but I think that’s what made us, that really brought us so close to this culture. I’m so close to the Chinese culture on so many levels and it really opens your world and many people don’t really understand the way I think or do things because so early on I left my Israel friends, I didn’t go to the Army yet which is a shame yet but I have to go back.
He’s a pilot 24 years, he was a pilot. It’s been a tough culture shock for me back in Israel how I didn’t really serve in the Army but here in China I’m a foreigner so called but I think giving this platform of social media and this ability to express myself and build a company and the media gave me a place to kind of find myself,
- In China. Now I’m trying to push it forward. Suddenly, we’ve been in China many years but he can already speak Chinese, I can speak Chinese, he got all his children to speak Chinese but he understand Chinese people, I think, more than anyone could in many ways.
- We really want people to know you in China and we want, you have a lot of philosophies, ways you do things that really can inspire a lot of generation of Chinese people. Now there’s so many things we’re gonna talk about starting from the culture of the ‘90’s in China all the way to the e-gaming in China which is huge now all the way to talking about the social family pressures that Chinese common families have which is a big thing in their lives.
- Which is really, if you asked me intuitively what I’m most excited about in the next decade as I start building my brand and my opportunities within mainland China and culture and Southeast Asia in general, it is the family dynamic because that is the most interesting insight that I’ve seen from afar from the little homework that I’ve done.
It’s just a real, and listen, being a Jewish, eastern European immigrant in the US, similar but different, it’s always a dynamic but it is extremely aggressive in mainland China and it’s funny you bring that up because that is absolutely, the next book I’m thinking about writing is perfectly, is called Perfectly Parented.
- We got Malik. He will be, he’s Chinese, he will explain his family values and stuff but then the fourth topic we’ll go into is just talking about this new, san-quan, which means like the three philosophies of Chinese people, how they see political correctness.
- So first of all, we represent this really huge, large, young audience of Chinese people that are seeking this kind of cultural interaction with people around the world, getting to learn the culture of New York, they’re learning the culture of America, culture around the world and willing for foreigners to learn their culture.
My question is, first of all, young people 90’s Millenias taking life as like everything will come to them in this generation because there with so much noise, so much internet, so much things is that the right approach that people should take?
I think humans are very underrated. When it starts falling into entitlement or if you look at what’s happening in Saudi Arabia, which I think is an interesting parallel, it’s about to go through a very interesting period with it’s new reforms, it’s basically people of a State.
My parents are a little bit different but a lot of my parents’ friends really struggled when they came to America because they won the lottery in the Soviet Union and had easy jobs, A.K.A. doing nothing, and the State would take care of it.
So I think when you layer technology on top of it which means they can touch everything, you know, honestly, I think it’s good, comma, a lot of people will get sucked into not doing anything thus losing.
As long as you can get anybody in that generation to understand nobody, nobody is successful in being, successful in life without putting in hard work, they may inherit, somebody could be wealthy without putting in hard work, it’s ‘cause their mommy and daddy gave them the money but nobody is successful, nobody is successful without putting in the work including athletes or, I like using models.
We get tricked ‘cause they’re beautiful but they’re putting in work and so as long as you can deliver to that generation that work is an essential pillar of this optimistic point of view, if that’s what you want, success and things, great.
That’s all. It’s very simple. You can’t get muscles without working out and you can’t get success without working and there’s a lot of people that push back at me, especially in Europe and more liberal points of view around too much work.
It’s ‘cause they’re not listening to what’s coming out of my mouth. My mouth, my words are very simple. As long as your work ethic matches your ambition, you are very happy meaning if you want to have a nice work/life balance and have three days off a week and be healthy and what have you and recognize that you’re not gonna have mansions or reputation or books or great, I mean, I think that’s, to be very frank, there’s a lot of times I wish that was my ambition.
To me, the only stress in the system is when peoples’ ambition, A.K.A their mouth, doesn’t match their actions. There’s a lot of people on Weibo and Instagram and YouTube saying that they’re gonna be billionaires and gonna rule the world who go to 45 music festivals a year
- Yeah, to elaborate about the Buddhist lifestyle, so it’s also the young people nowadays, they think that they’re facing more challenges and a more competitive environment than their parents because they have to learn much more stuff, they have to have much more skills, get going to college doesn’t guarantee anything at all -
- It’s just over. Like look, if you wanna work at Bain and McKinsey and Goldman Sachs, big time education, you could still have that path, that’s great, nothing wrong with that. The problem is the default that a college education, a college education, the petals are off the rose.
They don’t translate in today’s reality anymore. It just doesn’t matter and for a parent at home especially in mainland China, this is back to what I jumped on, I’m very upset that you have one child, to your point and I don’t know every detail but I’m aware enough to know a lot of people are single children.
- And that’s where it breaks in Israel and it breaks in Belarus and it breaks in America. It breaks if a parent thinks that a kid’s accomplishment is a reflection on them because now you have a disconnect. Now you’re not a parent and a child, you’re a person with a product and I think that that is scary to me because going to Harvard or Stanford or Yale is a badge that people in Beijing walk around proudly to their contemporaries and they’re fucking their kids up.
- The end. If you’re in China and you’re listening right now and you have the option of having not college set you up so easily or be your grandparents and live in that Communist China, I have a funny feeling you’re gonna choose this.
So to me I have empathy that it’s different and I have empathy that you’ve been told education, education, education, college, college, college, good college, straight A’s, straight A’s, alpha, alpha, dragon, dragon, I understand.
- What do you want? And I think most people realize how good they have it and so yes, it’s changed, yes, there’s new difficulties but it’s so much, so much better than it used to be and so I can’t get upset for anybody who’s living through, “Oh darn it, my Yale education is not going “to take care of me,” especially when a far bigger percentage from mainland China that are going to these universities are having it paid for by their parents than the alternative of a lot of Americans.
- One thing that’s happening in China that is an optimism, it’s a very optimistic point of view, the government is now encouraging graduates to take entrepreneurship as their first job and we see in Beijing especially, parts of Shanghai, graduates that used to go to the government or the big companies follow what their parents think, they open their own start ups, they’re doing start ups.
I love Europe but Europe can’t win. Europe’s soft and so I think it’s great that China pushes, look, I’m an American who was born in the Soviet Union who absolutely believes that China has won already meaning that when I’m an old man or when I’m gone and my grandkids are, like China is the superpower.
I really believe that because I think China runs its country more like a business meaning a business, like me, I give freedom to my team so much except on a couple things that matter to me and then it’s a dictatorship.
I think it’s great that it’s pushing kids to entrepreneurship. My problem is nine out of 10 of these Chinese kids that are 22 years old instead of jumping into entrepreneurship have no chance ‘cause they’re not entrepreneurs.
- Yes but you have to be careful because the one thing I fear is when these kids fail and almost all of them will it’s a very big scarlet letter in that culture and I think psychologically you’re putting a 23 year old in a very vulnerable spot where now they have a loss publicly.
When you have a business, it’s your fault, and the only thing I would say, it’s already something that concerns me in America where it is not a scarlet letter to lose in business, but still there’s an enormous amount of, because there’s so many fake entrepreneurs now because everybody’s pushing it and now you have students who, I like when I lose, I like when you guys look at me and say, he lost, he did it wrong ‘cause I’m an entrepreneur but when you’re a student and you get an F, it’s devastating so I would caution one thing for anybody who’s listening in mainland China who thinks entrepreneurship is such a freedom, when you lose, you have to make sure that you’re mentally stable enough to be able to take all of that cynicism and the critiques from everybody including your friends, your friends’ parents, your parents, because if you don’t, you start going down a very dangerous path that leads to a very scary place.
It’s all college. It’s all entrepreneurship. We need to find the right balance of understanding. We need to do a much better job zero to 18 to understand somebody’s make up, their emotional make up, their skillset.
The way we do school today and the way we structure our kids for success in the first 18 years is so broken worldwide and so for me, I’m thinking a lot about the next 20, 30 years of my life, how can I impact at least, now I impact by putting out content and getting the 500 DM’s I get everyday of thank you, thank you, thank you, you’re helping me, you’re a shield.
That’s my first step but over time, I’d like to do more because it is the most important thing because if you’re parented well, you can see it from a mile away and when you’re not, you can see it from a mile away and I think too many parents view their kids as a product.
- I have an idea for you, you may use, You said that it’s about what you target. If your target is to win, to go all the way, you put everything in. I think we’re going to an era where there is like micro-innovation, micro-entrepreneurship.
And I mean this, I wanna teach kids more to learn how to make money versus raising money ‘cause that’s a skill that never goes away. You can always raise money later and he’ll tell you, it’s a lot easier to raise money when you’re making money (laughs).
- That’s interesting. Okay, so just you’re talking about failure and winning and then you here have two 23 year olds who I think you understand young peoples’ mentality and what they need to do much more to win than ourselves in some way.
- Yeah, that’s incredible. So there’s one thing I want to say that Malik and I know quite well is living in China and engaging on the internet is that there is this massive thing going on in China that’s adding to the Buddhist mentality is that people take on their time to play games.
- E-games, mobiles, it’s a mobile country. It’s completely mobilized. Everyone plays on their phone and the last two or three years, you’ve seen like huge companies like Tencent and Wong-eid that have bucked companies all around the world plus developing their own Chinese style companies, like taking Dota and League of Legends and making it into Kings of Honor which is like a very popular social e-gaming.
- And we’re talking about different types of games that include many people playing together. PUBG which is another one, what I’m saying is that, most Chinese people, a lot of their time is spent, even with their parents during Chinese New Year, they will be 90% of the time playing games, maybe to win something ‘cause it gives them a belonging, they feel like they’re winning but the thing is, this e-gaming culture, first of all, what do you think of young people being engaged literally most of their time, all their day, e-gaming on their free time, at night before they sleep, gaming.
- Humans are very basic. We like escapism. So for me, if you’re asking me, if I have to choose back to life being alternatives, a 16 year old right now from 7 P.M. to 11 P.M. at night in China playing games versus watching television which is what her or his parents did 20 years earlier or reading a book for information that is now at their fingertip, I’ll pick gaming because I think what it’s doing is it’s forming behavior that is far more relevant to today’s society.
As we go into a more machine oriented world, the mathematical structure around gaming psychology, the things they learn, the most self-aware will realize they’re getting suckered into the gamification of it.
Can you love the journey, the process, the work, whatever you wanna call it and to me it’s so important that in today’s option economy with all this technology, when machines take over all these jobs, I laugh.
You know it’s really funny for me to even say that. I’ve never said it that way but it made me go right back to where I started here, not too far from here in Queens, in a small room with a lot of family.
- No question. I think the one child variable is fascinating. You know, my father’s a single child. My closest cousin, Bobby, is a single child and I’ve always been fascinated by both of them in a lot of ways and have always been fascinated maybe because I’m very close to my siblings.
When you were talking, all that was running through my mind was oh that’s so good. That means him and his three siblings got very close ‘cause they had each other in the beginning when they moved, not much else, you know?
I think it’s, yes, I think the single child culture at scale, we’ve never seen scale like this, is, I don’t have real thoughts, you can see I can talk very passionate when I know, I haven’t thought enough about it.
I think, look, humans like interacting with each other. It’s what we do. So nobody here is gonna tell me that they don’t feel like they’re interacting with somebody when they’re playing games, when they’re texting.
because I couldn’t go outside and play. It was 6 P.M. March, let me use real life, January 8th, 1986, I’m in my home ‘cause it got dark, I was an 80’s baby when we played outside but now it was dark, it was cold.
I wasn’t playing and I was like in my room which is, by the way, alone time’s great too. I’m sure very valuable. I’m sure plenty of people are gonna argue we have no alone time anymore thus we’re over, you know it’s so funny to me, everybody says our kids don’t know how to engage, they’re not social.
- I’m like, they’re the reverse. They’re over social. They have no downtime so to me I think it’s super interesting. I think gaming is great. I think most businesses are gonna start layering heavy gamification psychology to everything that they do.
- In the US and Israel and Europe you’ll see that dynamic happen in the next 20 years as well. It’s because China was further along in the mobile culture, in the gamification culture. They, you know what happened?
The same thing’s happening in Africa. They leapfrogged. Like American women are going to be gaming at scale and they do. They already do quietly on mobile, because the games of America were established far more males focused, right?
They were much more male focused so me as a 42 year old male growing up, they were guy games, they were guy games. You had some games like Sonic the Hedgehog, Mario, you had it but in culture, video games were for boys, right?
We saw far more 50⁄50, 60⁄40. Once the stigma goes away which I think it already has, you’ll see far, I mean especially now, you talk to a 12, 13, 14 year old girl, she’s super on board with e-sports and willing to go there and so I don’t even think of it.
Look, pink was a boy’s color in Europe. When pink was first introduced, it was a boy’s color in the 1800’s in Western Europe so like things get manipulated, heavy hands get involved, there’s a lot of heavy hands on a lot of issues and I think that’s what happened with gaming in the US and Europe but there is no reason that should be and I would even argue that the most successful e-sports, athletes and gamers in 25 years skew female as much as it skews male.
- Look, I think it’s, this is a funny time to talk about this, whether it’s China, whether it’s e-gaming, whether it’s crypto currency, whether it’s machine learning, there’s so many trends that are obvious to me that are foregone conclusions in our society.
- Yeah, that’ll probably be done in what? Maybe four or five weeks? Like April, first week of, when is it? In a month. I’m gonna be gaming the things I can play so there’s no League of Legends for me.
I’m gonna use it for attention purposes, block change, all this stuff is stuff I’m paying very close attention to but I’m not deep enough yet to execute or to speak on it. I don’t like to talk about things I don’t know unbelievably well which is why I talk so much about something very narrow which is consumer behavior around social layers on the internet.
Inevitably in the next three, five, seven years, one of those pillars that I just mentioned including maybe China, one of the things I think a lot about is what happens when my kids get a little older, when I can travel with them a little bit.
- That’s amazing. So let’s touch a topic that you said at the beginning you’re really excited to talk about is parenting and also I ended up bringing my father to this talk, it’s exciting and then you as a parent and in China parents are such a, parenting, kids relations with their parents and the older generation is very, it’s not an issue but it’s a heavy thing on their life and Chinese New Year just finished where all the kids have to go back home and deal with the different questions and pressures of what, how’s your job?
- If you ask me to predict, going at a prediction, in eight or nine years, I think I will be a very substantial personality in China because I have a very strong, passionate point of view on this issue that I don’t think is very loved by the older generation and I think is adored by the younger generation and they need somebody just like the American kids need somebody to point to to protect them on these battles and I wanna be that person.
I had parents who had those same pressures, who came from those same places, who refused to treat me that way and that’s why I’m gonna be special and I want that for the ga-drillions of kids around the world because they deserve it because you’re absolutely right.
The fact that 99 out of 100 parents back in Chinese New Year put unneeded pressure on their kids which ultimately is going to hurt their children and hurt their relationship with their children is needs to starts being eradicated.
So they’re afraid that they’re gonna lose because they just got there. Like the only way that they can think of to maintain the status is to invest in their kids’ education or push a little bit harder to make sure their kids can carry on the status so that’s one pressure.
What they don’t understand is how quickly the world is evolving and how we’re all more connected than ever and we’re all looking at each other’s cultures. I think the greatest thing that is ever gonna happen to America is China’s emergence.
- 100%. What should they invest in? Listening and try to figure out their kids. He, you know, your mother, you guys are still married? Yeah, you know, they have four children. They can’t raise all four children the same way, not to be ultimately successful.
It’s one man’s point of view but it’s one man’s point of view that has the luxury of being an outlier and watching how everybody else did it and then watching it become the formative way that he looked at the world.
It’s how I am as a manager to my team. There’s a reason they like it. It’s because I learned those skills. I’m a product of it and I don’t wanna be a hypocrite and treat them as employees differently than I was treated and they’ll tell you, I don’t overcoddle.
When you’re navigating something, when you’re responsible, the same thing as me as a company, I’m putting my finger in the biggest holes in the boat. There’s a lot of holes and so if this trickles out, if this clip, if this video catches some virality within the mainland China audience on Weibo, WeChat, the one thing I would tell parents is, do a lot more listening and don’t listen to your fucking friends.
Nothing. And so I have empathy, especially emerging middle classes but if you look at America as a proxy, when the middle class started to emerge, it was also when university and college was starting to build as a brand and it worked for a period of time, that was fine but the problem is technology is too much of a variable, too much of a variable.
- And listen, I’m very empathetic. I grew up in a culture very similar like America has a lot of those tendencies as well. It’s evolving which is why it will lose more but it will be in pockets, happier, and everything’s about balance, right?
I’m thinking now of the people that, like going through my mind, that one I’m comfortable saying out loud ‘cause it’s within my family. I don’t want to mention the two or three people I know in the business world.
- Listen, by the way, I get it. You either succumb to it or you don’t. Like, I get it, but again back to life is about options, I’d rather kids today worry about being successful because that’s what they’re being pushed versus worrying about how to avoid the Black Plague or run away from Eastern European Poland ‘cause they’re Jewish and they’re about to get killed or being sent off to the Korean War or I mean, life’s better.
I’m not gonna shed one fuckin’ tear for you because this is a prosperous, happy world right now, better than any other time and if your biggest fucking worry is that you’re gonna be judged by your neighbors and friends ‘cause you didn’t build the next Instagram, well fuck it, you won.
Really! Listen, and I get it, everybody worries about what they worry about. I have friends who are, who have $50 million in their trust fund and all they worry about is that nobody will ever think they were good because they were handed success and that their life is ruined because they’ll never be successful and by the way I get it ‘cause that wouldn’t work for me.
That would’ve been really bad for me. I would’ve struggled with that. I worry that my kids have my DNA and are gonna struggle with being on third base and so everybody has their own realities but here’s the punchline, my friend, you have no choice.
- It’s almost getting to 11 A.M. and I know you’re busy, Gary. So this entire, we talked about very different social issues and in China there is a thing on the internet, it’s very, it’s something that started off very early in the education system in China but the way that people value and judge somebody a lot of times are related to a concept called the Three Positives and that’s something Malik knows about, the San-guan.
It’s the three views. It’s the three kind of positives and a lot of time people use this ‘cause in China, ‘cause the political climate is different, it’s a way to judge somebody’s behavior whether he’s more pro-women or pro-development or it’s a way to judge peoples’ philosophies on life and a lot of times, Malik, ‘cause he’s a social, he creates, his opinion, he puts it out there if he wants to tackle a social issue and he’s known as like the most, these three positives, the most correct of all.
He is extremely a great example of this. Now the way, do you think people on the internet when they’re trying to express themselves, should they worry about how people judge them constantly on their values?
Is being a person with really positive, great values of life, more liberal values we can call it here in the US, is that something that someone should take when they’re trying to push themselves through life and society?
- A lot of kids watch my stuff and they believe I have a good, like the values but I was actually tripped or imprisoned by these values. I cannot say stuff outside of what is viewed to be right, like the political correctness.
Sometimes I want to extend a little bit and talk about different ideas, different opinions but there are people that jump onto the comments section and start firing about “You’re not on the right track,” or “You’re not following what is viewed to be right “in the society.” I think ignoring different ideas and different voices, it’s really dangerous.
What he grew up with, what I then grew up with, it’s changed. To me, I don’t sit, I’m very, I am the most pro-human person, the thought, I would die if I was to suppress another human being in any shape or form.
When I watch the world or my friends or neighbors or associates or politicians on the world stage, America, Russia, China, anywhere, it’s the single worst thing you can do, especially in today’s environment where everything’s being documented.
I come from the Soviet Union. I know what happens when you go too far, right? I think that there’s a lot of laziness in China that people don’t talk about because of those undertones and certain, especially if they aren’t emerging in the middle class, they started at the, right?
Most of my comments is I’m the greatest. I’m the greatest human being that ever lived. I’m the greatest. Doesn’t penetrate just as much as somebody saying I’m wrong or I’m a charlatan or they hate me, both the same which is I’m appreciative anybody’s paying attention to begin with.
- Always. Always. You have to be thoughtful. You can never get too high on your own supply and that’s, I was saying that same thing which is whether they say I’m the greatest or I’m the worst, it’s one and the same and I think people are selective.
They love the positive feedback and they block the negative feedback. I probably spend a little more time on the negative feedback than the positive feedback because I wanna be thoughtful and I never wanna become a caricature of myself where I’m getting too high on myself but I also don’t over stress around the negative feedback ‘cause I’m empathetic.
- So yeah, another actual question I wanna ask, for myself and also a lot of kids who are doing it here, we talked a lot about China but what about New York? So kids like me, we’re foreign kids fresh out of boat, we wanna make it here especially in New York, everybody dreams about New York.
- I think it takes the same thing that it takes to make it in Beijing or anywhere in the world, Tel Aviv, like it’s the same old game. You have to assess the situation, you have to understand what value you can provide and you have to understand what your ambitions and goals are.
This is where a lot of people are. This is where the A+ talent is and it’s congregating and every situation is different. I think the one great thing America has is it’s got a lot of shortcomings like any other part of the world but the government intervention on entrepreneurship and capitalism is far less which creates a much more even playing field which is an awfully exciting and intoxicating feeling.
It just is, it just is. I think where American business men and women get confused about being successful in China and I’ve watched so many of them and it must be funny for you actually going through that transition and watching everybody come in with a lot of puffy chests and getting annihilated is they underestimate the market, they underestimate the skillset of the people and the actual pure bred entrepreneurship but what they also underestimate is the government.
China is not America. You have to be very thoughtful of your relationships with the government or you will not succeed at the level that you decide you’re gonna succeed at or more importantly it sucks you in to a certain level and then it really hurts your feelings.
So I think making it in New York, for somebody in China who’s a young kid fresh off the boat, is very exciting because some of the things that they’ve always thought were in play are actually not a negative in this market and that’s obviously very exciting.
- Brother. It’s huge. It’s huge. The amount of A and B list business people I know that are desperate to form relationships within the US with Chinese kids, luminaries, influencers, KOL’s, business people, the biggest reason that I’m not building my brand in China is time.
Time of being on the ground and so there’s a lot of people who have that issue. It’s an enormous advantage to be able to speak the dialect, anybody who right now can speak both those languages is off to the fucking races and the reality is there’s a hell of a lot more Chinese that are able to do it than Americans for now, right?
Most of the kids that I know that are eight, nine and 10 that can speak Mandarin are not doing it within their school, they’re doing it outside of their school and so I think we’ll see more of that as Americans realize that’s a cost of entry to win on a global stage unless technology catches up.
- This is really, really important for us ‘cause, so we’re talking, we have influence in China. We built it with a lot of empathy, patience and time. We didn’t just go viral like this. We were, his story, my story, he’s from the dorms here in New York trying to make videos and slowly us building different kinds of formats and it took us time and patience to enter China and show them the foreigner point of view about China, that’s what we do.
- So it’s been very great, however, my bigger dream, personal dream is I wanna, I think the world is so much more open to more people to see this country itself besides the Chinese people so our biggest dream is to bring it here to Facebook, Instagram, YouTube to show more people what is life in China like and though we build a brand called Why China with capital Y, Y China?
I haven’t been involved in Facebook as much as I have but I’ve been spending 99% of my time on the Chinese social networks and 1%, so with that time and empathy needed to enter this market with our content to show the world, to show Americans per se what is China like, what are things that attract Americans about China that are currently relevant, could be in the next two or three years?
- So, look, I think the biggest problem with America is it’s so American biased, right? America’s biggest shortcoming is that it’s been the leader of the world for too long and it’s gotten high off its own supply.
It’s just true. So to me, I just think it’s the truth. I think what you need to do if you want that is you need to become the practitioner and executor in a YouTube, Facebook, Instagram, SnapChat, podcast world the same way you are in a Weibo, WeChat world.
I would definitely do interviewing people on the street around things that are happening in America. A video that would do very well in the US on social media is a one minute video mash up of seven people’s answers on Instagram of what people in China think about Instagram and you doing the clever job of showing seven people that have never heard of it or seven people talking about well they loved it when they did a semester at UCLA.
- Yeah, okay, and then what about, I wanna use the time I have with you Gary is that Vox, Vice, they make these kind of internal, more deep, more informative but also being realistic documentaries, right?
And we actually did some shows showing me working in Chinese, being a Chinese delivery boy, working Chinese trains during Chinese New Year. I was being very documentary level, like really trying heavily to show people the real life.
- Humans wanna see truth. That’s why documentaries work. That’s why new platforms, when they emerged, documentaries always over index. That’s why Netflix is doing so well with them. The truth always wins and then we start melting it and making it less truth but the truth is always the answer.
By all, by all metrics, not working. I’m just completely unphased. I’m aware ‘cause I pay attention to my shit but I’m not going to pander to creating something that doesn’t feel authentic to me to get $200,0000 views for an epi.